For $50, you get less product than a traditional lipstick that breaks easily. Her first release, a dual sided cream contour stick, proved to be a massive, expensive fail. We may have given Kim a cool pass for being late to the party if she came hard and heavy with good quality. Either way, contour kits have been done to death and we’re starting to get a little tired of them. Since then we’ve seen a crap ton of contour kits. The highlight and contour craze hit its peak about 2 years ago when Anastasia Beverly Hills came onto the scene with her signature contour kits. So it wasn’t shocking to see Kim dip her toes into the makeup world with her own line of contour kits. Yup, you can thank Kim Kardashian for that! Now you can’t even go to the grocery store without seeing a woman contoured and highlighted for the gods.

She (and her makeup artist Mario) catapulted the age-old technique of highlighting and contouring to the masses and launched a makeup revolution. Kim Kardashian has been a makeup and beauty icon for years.

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Kardashians flat affect